NB Grey V2
2024 - PRESENT
GLOBAL STORE DESIGN CONCEPT / ROLLOUT | CO-DESIGN LEAD
NB Grey V2 reimagines retail as a platform for immersive brand storytelling. Guided by a "world-building" mindset, each location invites consumers into a uniquely New Balance environment rooted in premium craftsmanship. While core spatial modules provide consistent programming and product experiences across locations, their flexible layout ensures that every consumer journey feels distinct and curated.
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New Balance grey is rooted in pragmatism and quality. Its history embodies New Balance’s intersection between sport and culture. Our use of grey is honest, premium, and recognizable as New Balance.
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NB Grey V2 is a direct execution of our brand values, with quality and craftsmanship as present in the environment as it is in our products.
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Craftsmanship is in the details. Every detail considered. Precise, but always with a human feel.
ENERGY
FOOTWEAR
MADE S.I.S.
APPAREL
FIT
CHECKOUT
