PREMIUM FACTORY OUTLET

2024 - PRESENT

GLOBAL STORE DESIGN CONCEPT / ROLLOUT | DESIGN SUPPORT

Developed to bring an elevated and authentic retail experience to the factory outlet environment, the Premium FO concept proves that quality and craftsmanship can coexist within a value-driven format. This strategic mindset drove the concept’s evolution, capitalizing on the opportunity to project a premium, authentic brand image to value-conscious shoppers. By balancing operational efficiency with impactful storytelling, the design transforms a high-volume retail setting into an immersive extension of the New Balance world.