Rooted Living

2021 | northeastern university

Rooted Living is a plant-based snack company founded by a student of Northeastern University. Working closely with the founder, Rachel Domb, I conducted market research to understand what consumers are looking for in packaging design. After countless design iterations we were able to produce a new, inviting packaging design based directly on consumer feedback, with the goal of making the compostability of packaging and eco-friendly mission of the company a focal point.