VICTORIA’S SECRET

2023 | northeastern university

I explored a Victoria’s Secret Rebrand concept that aims to improve public image. Victoria’s secret struggles with a long history of promoting unrealistic beauty standards, among many other scandals. After conducting thorough market research, I created a Victoria’s Secret rebrand and campaign that centered around the reclaiming of the term “Victoria’s Secret Angel” and making it a term that is universally inclusive of all sizes, races, and gender identities, while still maintaining the iconic VS look that has always been recognizable and admired.